The Generative AI Foundations exam positions learners at the cutting edge of a rapidly emerging field. It provides a solid grounding in generative AI, enhancing their ability to adapt in a tech-driven job market, and gives them a competitive edge with employers.

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For this exam, please expect 40-45 questions to complete within 50 minutes.

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General Exam Objectives:

1. Generative AI Methods and Methodologies

1.1 Define Generative AI.

• Explain the basic processes Generative AI uses to produce an output.

• Recognize the input and output types used in a Generative AI scenario.

• Recognize that Generative AI models can be customized to perform individualized tasks.

• Select an appropriate tool to perform a specific task.

• Describe the limitations of Generative AI.

2. Basic Prompt Engineering

• Identify appropriate prompts to elicit textual information.

• Identify appropriate prompts to transform content.

• Identify appropriate prompts to elicit image creation and transformation.

• Identify appropriate prompts to elicit video creation and transformation.

3. Prompt Refinement

• Given an initial prompt and its output, evaluate how the prompt can be improved to elicit more targeted output.

 

Specific Exam Objectives: Certiport - Marketing Resource Library

The Professional Communication certification trains on the communication skills employers consistently rank as top priorities. Once learners master these skills, they’re workplace ready—able to perform effectively in diverse professional environments and navigate career challenges with confidence.

 

For this test, please expect 40-45 questions to complete within 50 minutes.

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General Exam Objectives:

1. Describe Basic Communication Principles

• Identify professional communication skills

• Identify effective verbal, nonverbal, and listening skills

2. Plan for Effective Communication

• Analyze the effect of the audience on a message

• Analyze the effect of the environment on a message

• Given a communication scenario, identify the specific purpose

• Given a communication scenario, address ethical and legal issues

• Given a business scenario, select the most appropriate communication medium

• Effectively outline and summarize your message

3. Apply Best Practices for Creating Business Deliverables

• Assemble accurate business communication deliverables

• Apply visual design standards to business communications

• Identify effective uses of data visualization to present complex information

4. Deliver Your Message

• Describe the variables involved in delivering an effective message

• Identify methods of adapting a message based on audience feedback

5. Receive Communications

• Given a business communication, restate the key points of the message

• Given a message, identify appropriate responses or clarifying questions

6. Analyze Communication Scenarios

• Analyze important factors of obtaining employment

• Analyze expressions of and responses to feedback

• Analyze communication etiquette within a business hierarchy

• Given a customer service request, identify the problem, solution, and appropriate action

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Specific Exam Objectives: Certiport - Marketing Resource Library

The PMI Project Management Ready® certification is designed to test and validate foundational concepts and knowledge in project management. This is an entry-level certification that does not require any prior work experience in project management and can help candidates take their first step towards preparing to become a Certified Associate in Project Management (CAPM)®.

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The exam will test candidates' knowledge on:

• Fundamental project management concepts

• The role of ethics and leadership in project management

• Predictive (traditional) project management approach

• Adaptive (agile) project management approach

• Basic computer literacy skills

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PMI Project Management Ready gives students exposure to the concepts and field of project management and the tools to apply this knowledge to a wide range of career paths.

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For this exam, please expect 38-48 questions to complete within 50 minutes.

 

General Learning Objectives

1. Project Management Fundamentals

• Describe common project management approaches

• Describe the role of ethics in project management

• Identify basic leadership skills

• Describe project communications

2. Starting the Project

• Describe a project charter

• Differentiate between various stakeholder roles and responsibilities

3. Planning the work

• Describe the purpose of the project management plan

• Describe the concept of project scope

• Describe the concept of project scheduling

• Describe the concept of project budget

4. Completing the work

• Monitor project scope, schedule, and budget

• Describe the concept of quality in project work

• Describe the change management process

5. Ending the project

• Verify project completion

• Describe project closing activities related to documentation

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For specific objectives:  Certiport - Marketing Resource Library

The ESB certification is built to test and validate foundation-level concepts and knowledge in entrepreneurship and small business management. These core concepts include entrepreneurship; recognizing and evaluating opportunities; planning for, starting, and operating a business; marketing and sales; venture capital and seed funding; and financial management.

Country-Specific Exam versus Universal Exam

• ESB Country-specific exams test on specific knowledge about doing business in a particular country. Currency and terminology is targeted to specific countries. ESB candidates should select a country-specific exam when available.

• ESB Universal exams are suitable for any ESB candidate around the world. All currencies are in Euros.

 

For this exam, please expect  40-45 questions to complete within 50 minutes.

 

General Exam Objectives:

1. The Entrepreneur:

1. Identify the characteristics of entrepreneurs

2. Given a scenario including a self assessment outcome, identify the strengths, weaknesses, and risk tolerance the self-assessment identifies and how to compensate with services

3. Given a scenario, recognize a business opportunity

4. Identify the risks, benefits, opportunities, and drawbacks of being an entrepreneur

2. Opportunity Recognition:

1. Identify the benefits and drawbacks of different types of opportunities (e.g., start a new business, buy an existing business, and buy a franchise)

2. Given a scenario, analyze the demand for the goods or service and opportunities in an environment

3. Given a scenario, identify the customers or potential customers for a business

4. Given a scenario, recognize a value proposition

3. Starting a Business:

1. Identify the purposes and value of a business plan

2. Identify the appropriate legal structure, benefits and drawbacks for different legal structures for a business

3. Given a scenario, identify different types of licenses and regulations that are required

4. Identify the benefits and drawbacks of various sources of start-up funding: Equity (friends/family, angels, venture), Debt (bank, credit cards, personal loans), and Grants (government, foundation,corporate)

5. Given a scenario, identify support that is available for the business on a local, state, and federal level

6. Identify the ethical practices and social responsibilities of a business

7. Identify potential exit strategies for a business

4. Business Operations:

1. Given a scenario, identify key positions and human capital needs (including compensation and benefits)

2. Given a scenario, determine whether work can be completed by the owner or whether employees or service providers are needed

3. Given a scenario, identify the taxes that are required

4. Given a scenario, identify intellectual property issues of trademarks, copyrights, and patents

5. Given a scenario, identify standard operating procedures (e.g., setup, conduct, internal controls, separation of duties)

6. Given a scenario, identify the factors that led to sustainability

7. Given a scenario, identify milestone as part of a growth strategy

5. Marketing and Sales:

1. Given a scenario, develop a sales strategy and identify characteristics of a successful sale.

2. Given a scenario, identify and analyze the costs/benefits of finding customers.

3. Given a scenario, identify how to retain customers and develop a relationship with repeat customers.

4. Given a scenario, determine value and methods of communication including: web sites, brochures, social media, and advertising.

6. Financial Management:

1. Given a scenario, interpret basic financial statements such as income statements and balance sheets.

2. Given a scenario, identify the factors that influence credit ratings and the importance of a positive credit rating .

3. Given a list of expenses, identify which are fixed versus variable.

4. Given a scenario, identify the factors that impact the price to the customer.

5. Given a scenario, identify and analyze cash flow including accounts receivable, accounts payable, inventory, and debt.

6. Given a scenario, create a cash flow budget.

7. Given a scenario, identify the breakeven point for the business.

 

Specific Exam Objectives: Certiport - Marketing Resource Library

New career opportunities and pathways are made possible with the help of globally recognized certification. The following are job titles with the suggested certification pathway. 

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​Titles that Start with Project Management Ready

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Assistant Project Manager

• Project Management Ready, Word Associate, Excel Associate, Outlook Associate, Professional Communication Skills

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Assistant IT Project Manager

• Project Management Ready, Software Development, Professional Communication Skills

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​Titles that Start with Entrepreneurship and Small Business

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Visual Design Freelancer

• Entrepreneurship and Small Business, Adobe Photoshop, Adobe Illustrator, Adobe InDesign

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Video Design Freelancer

• Entrepreneurship and Small Business, Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro

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Web Design Freelancer

• Entrepreneurship and Small Business, HTML and CSS, Adobe Dreamweaver, Animate or Photoshop.

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App Development Freelancer

• Entrepreneurship and Small Business, HTML 5 Application Development, App Development with Swift

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Web Development Freelancer

• Entrepreneurship and Small Business, HTML and CSS, JavaScript, and Adobe Photoshop

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